Caroline Monahan

Chief Operating Officer & Co-Founder — Gettysburg, PA

Co-Founded and led an AI-powered website builder and local SEO platform serving small service and trade businesses, owning strategy across marketing, product design, communications, and fundraising.

• Own marketing, advertising, and sales strategy across paid social, cold outbound, and affiliate channels, driving new client acquisition for a multi-vertical SaaS platform
• Design front-end and user interface experiences for Pixlel as well as client-facing websites, balancing conversion-focused UX with a clean, branded attribution presence
• Lead company communications, including customer-facing messaging, nurture sequences, and dunning/billing communications for delinquent accounts
• Drive lead generation strategy and execution, including personalized cold outbound campaigns and case-study-driven nurture sequences for contractor and tradesperson prospects
• Manage investor relations, building and iterating on pitch decks and financial narratives in support of an active pre-seed fundraising round
• Lead team management and hiring, including onboarding sales staff and recruiting freelance partners for the company's white-label partner program
• Oversee day-to-day business operations, developing scalable processes and workflows across product development, customer onboarding, sales, and customer support to improve efficiency and support rapid company growth

Campaign and Strategy Analyst - Acting Manager — Boston, MA

Led data-driven marketing strategies, leveraging market trends to maximize ROI and business growth. Supported 18 clients in making data-driven marketing decisions, influencing millions in ad spend every day for a large multinational home improvement company.

• Recommended and guided TV, YouTube, Hulu, and print campaigns for a billion-dollar home improvement company, optimizing schedules with data insights
• Designed and executed geographic market tests, analyzing household income and home prices to refine targeting strategies
• Spearheaded A/B testing frameworks that boosted conversion rates by 75% and improved Cost Per Lead (CPL) by 30% through data-driven geotargeting
• Built interactive dashboards in Tableau/DOMO used by 18+ stakeholders for real-time decision-making
• Developed and implemented custom data visualization tools, streamlining workflows and improving team performance, enhancing efficiency and decision-making
• Conducted in-depth competitor analysis and evaluated key KPIs (COM, CPL, CPLI) to enhance campaign effectiveness, covering 18 companies and 100 geographic markets
• Collaborated with creative teams to refine content based on performance data, optimizing lead generation and conversion rates
• Developed 18 competitor analysis reports per month, delivering insights that influenced +$100K in budget allocation

Client Services/Marketing Lead — Chicago, IL

Increased client retention by 15% and supported $900K+ in Q4 revenue growth by leading strategic communication, executing 15+ high-ROI campaigns, designing cohesive multi-channel assets, and directing a rebrand that drove a 30% sales lift.

• Deepened client engagement through strategic communication and strategic problem-solving, resulting in a 15% increase in client retention year-over-year and improved satisfaction scores
• Developed and executed 15+ targeted advertising campaigns annually across digital, print, and broadcast, achieving average ROI of 3.5x
• Designed compelling multi-channel advertising assets including email, social, and catalog ads, maintaining brand consistency and supporting Q4 revenue growth of $900K+
• Led creative direction for product branding, including new logo, tagline, and messaging framework; supported a product launch that exceeded sales projections by 30%

Competitive Intelligence Associate

Collaborated with 30+ Fortune 500 financial institutions to deliver tailored competitive insights, trend analysis, and strategic guidance, driving client engagement, service expansion, and marketing effectiveness.

• Implemented client collaboration with 30+ Fortune 500 companies, including top-tier U.S./Canadian banks and insurers, improving engagement and expanding service scope
• Led research on 100+ competitors across financial sectors; delivered insights that directly informed clients' strategic pivots and marketing positioning
• Built deep knowledge of Health and Life Insurance, Annuities, P&C, and Banking sectors, enabling customized deliverables that met diverse client needs
• Responded to 60+ ad-hoc client requests monthly, analyzing competitor materials and providing guidance on positioning, messaging, and product trends
• Produced quarterly insight reports and monthly trend newsletters with 90% client open rate; helped clients anticipate market shifts and optimize strategies

Contract Analyst — Washington, D.C.

• Contributed to classified government initiatives requiring critical analysis and compliance with federal intelligence standards
• Synthesized complex data to support strategic planning and national security decision-making
• Operated in a secure environment, adhering to rigorous data protection protocols and confidentiality requirements

Corporate/Global Security Analyst — Remote

• Supported risk management and intelligence initiatives in a high-security corporate environment
• Analyzed internal and external data to identify trends, improve operational efficiency, and support business continuity strategies
• Collaborated with cross-functional teams across departments to drive process improvements and enhance internal reporting structures
• Maintained strict confidentiality protocols while handling sensitive information